Thinking CreativeSchool marketing, branding & web design with purpose: Helping schools connect and grow
Get in touch now+50 schools
MATs and schools supported
+£280,000
worth of efficiences
+16,000
pupils directly benefited
We’re a creative, strategic team built for the education sector
With the insight and experience to help your school shine – online, in print, and in person. From bold branding and beautiful prospectuses to open day campaigns and scroll-stopping social posts, we make sure your message connects with the people who matter most: your students, families, staff, and wider community.
We’re not your average marketing, communications, and design specialists. Our team comes from education – so we understand the realities of school life: the pressures, the timelines, and the budget cycles. That’s why we deliver smart, impactful marketing that works in your world.
Whether you’re preparing for inspection, promoting open events, or simply trying to do it all with limited time – we’re here to help. With standout design, clear communication, and strategies that make a difference, we’ll help your school tell its story with confidence.
We think you’ll like what we bring to the table.
No jargon. No hard sell. Just thoughtful ideas from people who understand the education world and care about helping your school shine. Whether you’re planning a full rebrand or simply need a standout flyer for your next open evening, we bring the same creative focus, energy, and attention to detail.
We collaborate with schools, academies, MATs, and trusts across the UK who are ready for more. More purpose in their messaging. More meaning in their brand. More confidence in how they communicate.
Our partners are schools that want their identity to reflect who they are – and what they stand for. Schools that want to inspire, connect, and grow.
Our Services

Photography and videography
Showcase your school’s story with stunning visuals. Our professional photography and videography bring your environment and ethos to life.

Print and prospectus design
Leave a lasting impression with high-quality print materials. We design and produce prospectuses and other print collateral that reflect your school's excellence.

Strategy and consultancy
Expert guidance to elevate your school's presence. Our consultancy services provide strategic insights to help you navigate the complexities of education marketing.
Need help with your school brand? We have the expertise to take your school to the next level
With two decades of experience in education design, we help schools stand out where it matters — online, in print, and everywhere in between.
From branding and design to campaigns and creative strategy, we bring bold ideas and real-world thinking to every project. No waffle. No hard sell. Just straight-talking support that makes a lasting difference.
Book a consultation
Why choose Thinking Creative for your marketing
- Specialists in school marketing and education branding
- Creatives that balances bold ideas with real impact
- Content and campaigns tailored to your school’s goals
- Full service support or bolt-on design and comms
- Trusted by schools, MATs and trusts across the UK
- Design, messaging and strategy built for education
Ready to develop a more strategic approach to your school’s marketing?
Don't just take our word for it
Loved by schools, trusted by trusts
Thinking Creative - Frequently Asked Questions
Yes. We can analyse how prospective students currently discover and evaluate your school, identify barriers to application and develop campaigns and communications designed to move more prospects towards applying. This could include working on strategies around improving your messaging, campaign, key subject/curriculum marketing, landing pages, enquiry journeys, email communications or calls to action.
Yes. We review your website against WCAG 2.2 Level AA, the standard required under the Public Sector Bodies Accessibility Regulations 2018. We check keyboard and screen reader compatibility, colour contrast, heading structure and document accessibility, and help you publish a compliant accessibility statement.
Given the exemption nuances that apply specifically to schools, a proper review is the safest way to know exactly where you stand. Find out more about our Website Review service.
Yes. We run multi-channel open day campaigns across your website, social media, local community channels and feeder nurseries/primary schools. These campaigns are built around genuine pupil and parent voice rather than institutional messaging, plus a clear follow-up process for every family who attends so interest doesn't go cold after the event.
Falling open day attendance is often a marketing and visibility problem rather than a reflection of the school, we'll help diagnose which it is.
Yes. We treat it as a change-management exercise with a design output, not the other way round — starting with a clear rationale for the change, then rolling out updated visual identity across signage, uniform, website and stationery in phases, alongside a specific communication plan for your existing school community so change doesn't breed anxiety.
If you're thinking about a rebrand, see how we can help with Branding, Design & Signage.
Yes. We build a trust-wide brand framework and centralise the specialist capacity individual schools often can't justify alone. This includes design, website management, digital marketing and more, while keeping day-to-day community engagement and admissions marketing locally led, and measure admissions effectiveness across every school so we know what's working.






